Keeping an Outward Focus

The President of my company sent me this article and challenged me as to how our company can develop creative ways to keep an outward focus.



This article talks about a company whose focus is on monthly dividends and they created a fictitious character, a 75 year old retired school teacher who relies on these dividends, as their focal point to keep everyone focused on what they're doing and why they're there.

Define yourself: what does your company do? what does your company not do? who does your company serve? what does your company stand for?
These basic questions are the building blocks for every communication campaign moving forward. Who is your 75 year old school teacher?

For viastore it's about making the quality of life for those working distribution and warehousing better. It's about helping companies deliver their products accurately and fast, saving operating costs and reducing overhead so they remain competitive.

Not only does identifying who you are what who you serve help you create a better message for the market place, it also give your employees purpose. It puts a face to their day to day activities, it humanizes the processes.