People receive over 3000 messages a day - how do you get their attention?
Enable the influencers: the people, people trust.
1. 3rd party experts
2. Peers/network
We do more than make >>>> we make people's lives better.
90% of social media is showing up.
LISTEN
It's the other half that's hard.
How are you providing value?
People want to be part of the process
Be transparent about the steps you're taking to a solution
It's human nature to ask: what's in it for me?
Tools will change - it's about creating the right behavior.
You're not on social media to sell. You're building relationships and if you're consistent over time you may build a little trust.
What happens in Vegas, stays on Google.
People don't always need solutions, they just want to know that they're being heard and for you to acknowledge their words.
Thursday, March 25, 2010
NA2010 Planning
What do people want to see?
What is something new we can bring/show?
Fresh/Curious/New/Engaging/Fun/Action/Creation
What do people want to talk about?
What do people need or want at these shows in general?
Something applicable to them.
WHAT IS OUR MESSAGE?
Truth, Gift, Humanity
Strangers - friends - trust
Tell your story - who are you?
More educated buyers - what does this mean?
Consultants on the rise - commodity market - SIMPLIFY
What is something new we can bring/show?
Fresh/Curious/New/Engaging/Fun/Action/Creation
What do people want to talk about?
What do people need or want at these shows in general?
Something applicable to them.
WHAT IS OUR MESSAGE?
Truth, Gift, Humanity
Strangers - friends - trust
Tell your story - who are you?
More educated buyers - what does this mean?
Consultants on the rise - commodity market - SIMPLIFY
Juggling Elephants by Jones Loflin
This was a fun, energetic presentation!
Quotes and Notes:
I don't pretend to understand what you're looking for - it's up to you to bring your situation to this blue print.
I'm giving a fresh perspective, I'm NOT an expert.
STOP juggling elephants!
In your struggle to get it all done - what's NOT getting done? We can't do it all!
Prioritize!
Circus Analogy:
Decide the flow of the acts
Performers - anyone who has expectations of you
Most important - audience response - who is pleased with you?
Every act must serve a purpose.
Gain conscious control of time & energy.
Your Circus Rings: Work, Self & Relationships
Create the line up.
Apple CEO: We say "no" to good ideas everyday!
Performers:
1. Trapeze Act - everyone plays a role in the success of the act
2. Animal Trainers - balance reward and feedback
3. General Manager - meets the needs of the performers
4. Clowns - positive distractions while something is being set up - when performers need the distraction
Take a PLANNED intermission!
Quotes and Notes:
I don't pretend to understand what you're looking for - it's up to you to bring your situation to this blue print.
I'm giving a fresh perspective, I'm NOT an expert.
STOP juggling elephants!
In your struggle to get it all done - what's NOT getting done? We can't do it all!
Prioritize!
Circus Analogy:
Decide the flow of the acts
Performers - anyone who has expectations of you
Most important - audience response - who is pleased with you?
Every act must serve a purpose.
Gain conscious control of time & energy.
Your Circus Rings: Work, Self & Relationships
Create the line up.
Apple CEO: We say "no" to good ideas everyday!
Performers:
1. Trapeze Act - everyone plays a role in the success of the act
2. Animal Trainers - balance reward and feedback
3. General Manager - meets the needs of the performers
4. Clowns - positive distractions while something is being set up - when performers need the distraction
Take a PLANNED intermission!
Social Media with Brandon Uttley
Facebook is the 4th largest country by population.
YouTube is now the second largest search engine.
Every 80 years things/habits repeat themselves.
Do a little customer service on social media.
Read this book: Ultimate Question: Driving Good Points & True Growth by Fred Reichheld
It's not about ROI, it's about engagement.
Go to hootsuite.com to manage your social media.
Go to socialware.com to protect it.
YouTube is now the second largest search engine.
Every 80 years things/habits repeat themselves.
Do a little customer service on social media.
Read this book: Ultimate Question: Driving Good Points & True Growth by Fred Reichheld
It's not about ROI, it's about engagement.
Go to hootsuite.com to manage your social media.
Go to socialware.com to protect it.
Mark Vitner - Wells Fargo - MHIA Spring Meetings
Unemployment rates will continue to rise (mostly because of re-entrants)
GDP will drop (due to stimulus $ drop)
It appears as if we may go in to a double dip but we won't. It will just be a slow recovery.
Loss in private sector demand = unemployment.
Amount of $ earned from work is down 20% during the recession
Government spending is up 10%
Growth in handheld technical devices and infrastructure.
There are currently 6.6M vacant houses for sale or rent. That is 2M more than normal.
GDP will drop (due to stimulus $ drop)
It appears as if we may go in to a double dip but we won't. It will just be a slow recovery.
Loss in private sector demand = unemployment.
Amount of $ earned from work is down 20% during the recession
Government spending is up 10%
Growth in handheld technical devices and infrastructure.
There are currently 6.6M vacant houses for sale or rent. That is 2M more than normal.
Scott Davis, CEO of UPS - Why Companies Fail. How Companies Win.
I had the opportunity to hear Scott Davis, CEO of UPS speak at the RILA Logistics Conference in February 2010, Orlando, FL.
Here are my notes:
Why Companies Fail. How Companies Win.
Why Companies Fail:
Too much Debt
Lost Brand Connection
Changing Consumption
Too little credit
Circuit City Case Study: Good to Great to Gone
They got distracted from their core business.
They underestimated Best Buy.
They were slow to add new technology - games/software.
They focused on short term profit vs. long term company value.
How Companies Win:
Create Clear Value (in the eye of the customer)
As your customer defines it
Redefine what your customers view as valuable
Convenience
Its the consumers world - we just live here.
Digital Commerce - mobile
Focus on Efficiency
Awareness of supply chain
Seize International Opportunities
95% of Consumers and 70% of Retail Stores are outside of the US
Here are my notes:
Why Companies Fail. How Companies Win.
Why Companies Fail:
Too much Debt
Lost Brand Connection
Changing Consumption
Too little credit
Circuit City Case Study: Good to Great to Gone
They got distracted from their core business.
They underestimated Best Buy.
They were slow to add new technology - games/software.
They focused on short term profit vs. long term company value.
How Companies Win:
Create Clear Value (in the eye of the customer)
As your customer defines it
Redefine what your customers view as valuable
Convenience
Its the consumers world - we just live here.
Digital Commerce - mobile
Focus on Efficiency
Awareness of supply chain
Seize International Opportunities
95% of Consumers and 70% of Retail Stores are outside of the US
The think you have in common with everyone
is their best interest.
LISTEN.
What are you trying to accomplish?
How can I help you get there?
Think Outside Yourself.
How do you get people to care? You have to have a message that matters to them. It's human nature to care and think only about yourself and your circle.
LISTEN.
What are you trying to accomplish?
How can I help you get there?
Think Outside Yourself.
How do you get people to care? You have to have a message that matters to them. It's human nature to care and think only about yourself and your circle.
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